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When I first started Clever Leverage, I always knew I would never run Google Adsense. It just doesn’t suit my audience, and I don’t have full control over what ads are displayed and how. That said, you also have to consider, if you have the experience and marketing potential to influence a crowd, and save them time, money, and frustration, you should always look to either sell the product yourself, or deploy affiliate marketing techniques like I do.
The best way I’ve seen anyone make six figures or more from their blog or website, is by getting in the driver seat and selling their own products that fill a need. Very often though, like in my case, I might make six figures from my blog, but I’m not ready to create the products yet. That’s okay, and a lot of people are in that position, but at the same time, you can run affiliate products that solve problems for people, and find out all the market insider knowledge you need from selling those. That way, when you go to create your own products, you know exactly what the market wants, and can even improve on current offerings in the marketplace… this is how you come out of the gate swinging, and make a shitload of money in the process.
My favorite forms of website monetization:
- Digital Courses
- Affiliate Marketing
- Private Advertiser Direct B2C Referral Deals (essentially affiliate marketing, but with companies that don’t have an affiliate program, aren’t listed on a network, etc…)
- Physical Products With USP Amazon Can’t Copy And Compete With Your Own Brand, And Steal Your Entire Product Concept (like you see happening with all the FBA guys… but they will never tell you that in their stupid courses)
Overview: Tried And True Ways You Can Make Money From A Website
Have you been thinking about monetizing online content you create, or a website you own? If you’re a blogger, video creator, if you create podcasts or have an online forum website, you’re a few steps away from turning your content into a steady, reliable source of income. Sure, you’ve heard of ad revenue, even seen some money come in from the ads on your website, but what if I told you, that with a little bit of strategy, some wise decisions and a bit of research thrown in, you could make a lot more money from your website than ads will ever pay?
The social media and digital marketing industry, possibly one of the fastest, most aggressively growing sectors of the last few decades, has benefited all kinds of people. From social media marketing freelancers to digital advertising agencies, everyone has made their share of fortune from creating, circulating and even viewing content online. Apart from these, the ones to have benefitted the most from the industry boom are individual content creators – bloggers, owners of online forums, vloggers, business website owners, and these are also the people who are set to earn even more in the next few years to come.
Brands are increasingly shifting from reaching out to agencies to targeting individual content creators, using their followers to garner reach and sales, and offering profitable returns to the blogger or website owner.
Over the last few years, industry experts have been discussing some of the most profitable ways of monetizing content websites. Based on current and previous trends of website monetization, here are some of the top strategies for making money from your website, in 2018.
One of the most basic ways of generating revenue on your website, is to have ads of brands that have a connection with your content. There a few different models of revenue from ads, each with its own pros and cons. If you are a blogger, or are planning to start a blog, you can even pick a theme that is AdSense-friendly.
Yes, this is a pretty old strategy when it comes to website monetization, but for what it’s worth, it still works. Basically, your website earns you money each time someone visits a cost-per-click ad displayed on your website. Two platforms for CPC ads are Google AdSense and Infolinks – and you can use both to compare which works better for your website.
One of the key differences between these two is their approach to helping users generate revenue – AdSense is largely focused on servicing premium users whereas Infolinks works to actively increase revenue for all its publishers. The other advantage with Infolinks is that the ads are loaded after your website content, which doesn’t hinder your website’s loading speed, and it also offers a pretty neat self-serve ad purchase platform for those looking to boost their own traffic, but the earnings per click is significantly lesser than AdSense.
If your blog or website has high traffic, this is a great option for you. The revenue from displaying Cost-per-mille (CPM) ads on your website is calculated in the form of a specific amount for every thousand visits that your website sees.
Two platforms worth taking a look at, if you’re going to use CPM ads are BuySellAds and Exponential. The former offers you 75% of the revenue share, has no requirements for minimum traffic and pays you when you’d like to be paid. This makes it a good choice if you’re just starting out with your website.
In contrast, Exponential is accessible to only those publishers whose websites have a traffic of more than 500,000 views. Yes, that’s a pretty big number, but eventually, you’ll have to learn how to maximize traffic on your blog on your website so you can see higher returns from ads. If your content is niche, you’ll find a platform like this super useful since they work with ads that are specifically targeted to your content.
With fixed-price advertising, you set a specific fee for your ads – a strategy that works with small advertisers who have limited budgets. Again, BuySellAds is a great option for those opting for fixed price ads, thanks to their tools specifically designed to help websites with lower traffic or visits monetize their content.
In the last few years, the focus has shifted from displaying actual ads to incorporating the product or brand in your actual content. For example, if you are a beauty blogger, instead of having product ads displayed on your blog, you could instead, write posts or articles, commonly called advertorials, centered around those products. This opens up your advertising space for other brands – this way, you aren’t relying just on banner ads, but are also using your written content as advertising space.
Advertorials are also much more engaging than traditional ads. While visitors to your blog may ignore ads that are displayed as banners, they will inevitably end up noticing the promotions in your advertorials as they get relevant information.
It’s a standard rule – when access to a particular product is restricted, it automatically becomes more desirable. Content locking works on a similar principle, where you restrict your viewers’ access to a particular piece of information until they perform a certain action. Typically, this action could be clicking on an advertiser’s link, completing a low-fee offer, or taking a survey – all of which will make your website an important link between the advertiser and the viewer.
Content locking is particularly effective if you write informative, reliable content, something that users are less likely to find in other places. CPALead is a popular content locking platform that you can check out if you’re just getting started!
If you have a website that specializes in one specific kind of product, such as publications, stock photos, vectors or research reports, you could divide access to your content. While some content may be free for viewing or even downloading, the rest of it could be accessed solely by getting a membership to your site.
By keeping some content free and open for all, you are generating traffic and engagement, while the restricted, members-only content generates revenue, and also adds exclusivity and value.
To make the most out of your website’s memberships, set up a few different options such as one-time membership, or base it depending on how much content can be downloaded or accessed for a particular cost. By doing this, you won’t only rely on a full membership, as these are tough to get with every viewer, while a small amount trickling in with each membership could be s steady contribution to your income.
By setting up a how-to or instructional website, you can make your content so much more valuable to your viewers. Millions of viewers, at any given point, are looking for ways to do something online. By offering them information or guidance, you could take your content to the next level.
Let’s say you have a recipe blog, and for a small fee, your viewers can access short tutorials of basic baking techniques, in addition to your recipes. This makes your blog more engaging and helpful, plus it allows you to promote more products in a more innovative way, as well as to capitalize on other revenue-building strategies like affiliate marketing.
Your users are more likely to pay for something that teaches them how to do something, rather than just basic information. Consider using this strategy to organize your landing pages – add a page or link to tutorials or how-to videos, and find a way to charge a small fee after a certain number of tutorials have been viewed or accessed.
As an affiliate marketer, you don’t get paid for displaying advertising content, but you actually get a share of the sales made every time someone accesses a particular seller’s site and buys something through your website. Today, affiliate programs are widely popular with sellers and publishers, and have become a standard practice of online businesses.
Some of the biggest marketplaces online have very lucrative affiliate programs. Think of the websites and brands that you most frequently make purchases from, and look for their affiliate programs. In no time, you’ll be on your way to setting up an affiliate partnership, and if done right, this could mean a lot of revenue generated from your website. There are different kinds of affiliate marketing, so pick something that suits your website the most.
As a content publisher, affiliate marketing is the one strategy you can’t afford to ignore, seeing as how widely popular it has become, and how much affiliate marketing is set to grow in the next few years.
This is a somewhat debated strategy for generating website revenue. Essentially, you place no restrictions on the access to your content, but instead request viewers to donate if they find that your content is of value to them. While it isn’t the wisest idea to rely on this as a sole means of monetizing your website, it could be an effective add-on to other strategies like ad-related revenue.
Donations are a great idea if your website traffic isn’t a particularly big number, but if you have successfully built a community of engaged users who keep returning to your website. This is particularly effective if your content supports local or community causes, and has tie-ups with non-profits or charitable organizations.
If your blog or website has been around for a while, you could definitely look at using email as a way to monetize your content. Creating a mailing list allows you to engage your viewers or visitors in additional promotional content through an email newsletter, plus it also gives you a database of engaged, frequent visitors.
If your website features niche content, a database of these visitors’ email IDs could be of great value to a seller or a particular brand, even earning you some money in return for sharing it with them.
There are many more ways of monetizing your website, and while they all seem promising, the best thing to do, is to understand your own content and audience, and the kind of advertising space it makes up for. If this leaves you feeling a bit confused, don’t worry – there are plenty of websites that can help you figure out the best way to monetize your website for maximum revenue. Either way, if you’re still stuck on good old banner ads, there’s no time like the present to rethink your website monetization strategy.