Best Buy Car Stereo Scam

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Someone asked me the other day, about buying an aftermarket head unit for their car, and wondered if Best Buy would be a good place to buy it and get it installed.  They knew I used to work at a car stereo shop after school in high school, which is why they were asking, but I totally forgot about working at Best Buy after that era.

The first thought that came to my mind was, “hell no”!

Buying the head unit at Best Buy would be fine, but getting it installed there I would not!  Then I remembered the shady shit the sales managers used to have us do, in order to sell more bullshit add-ons whenever customers came in to get their speakers or radio upgraded.

Now they wouldn’t have their mother or sister buy all that stuff now would they?  Nope.


How Best Buy Screws Over It’s Car Stereo Customers

If you know a thing or two about car stereo systems, you’ll know that there are certain things you need, and other things that are nice to have. But when customers come in to your local Best Buy location in Central Florida, they’re often recommended to purchase all sorts of questionable nonsense, simply to increase the price of the sale… so the sales staff can hit their “numbers.”

Use Of The “We Don’t Work On Commission” Line

No keep in mind, this is the biggest fucking racquet ever. Best Buy doesn’t pay employees commission, so these retarded sales meeting about hitting department numbers and whatnot, are really just rallying the troops of some twenty-something college students that just need a job.

They groom you from the second you walk in the door, so even though it may seem like the person helping you knows everything about everything, half the time they’re dumber than a doorknob when it comes to the specifics about the product/solution you need.


Fear Sells. Plain And Simple… And The Best Buy Department Heads Know It.

So where does the scam part come in?  Because, for the most part, your local Best Buy is a good place to shop, even though there are things like this you have to watch out for. And in Best Buy’s defense, this isn’t their fault nationwide, and is mostly governed by the management of the individual store. Sad part is though, most of the time those managers will do anything to make themselves look good, even if that means pushing unnecessary products on unsuspecting consumers with fear based marketing like I’m about to show you.

Usually when you come in to Best Buy t get your speakers replaced, or radio upgraded, you walk in to the store and try out everything to see which model you like and what fits your budget.

You’re pleasantly greeted by a “non-commission” salesman, and typically recommended some products based on what you’re looking for. When you inquire about getting them installed however, is when things start to take a turn for the worst.

During the checkout process, they’ll quote you for a price to install, for which you’ll need a wiring harness adapter, and a head unit installation kit. These are common and are actually legit purchases required to add an aftermarket head unit to your car, both so there is no cutting of the factory wiring harness, and so there is a solid mount for the new radio and a nice trim ring so it looks factory.

But from here, things go waaaaaay south. On every single fucking sale, no matter what you’re buying, what kind of car you have, none of that matters… they’ll start hitting you for things like “bass blockers” to stop your speakers from blowing.

Now for anyone who knows anything about car audio, for one you would NEVER add something like this inline in a vehicle that has a factory amp. Half the cars that come in the install bay have them from the factory, which is just nuts.

Next, telling someone that these “filters” are going to stop their speakers from blowing, and that every car needs them, totally avoids the subject of how it ruins the sound quality of those $200 brand new speakers you just bought!

If aren’t aware, removing a certain frequency from your audio output, simply to prevent some type of fabricated potential damage, totally removes the bottom half of your bass tonalities from your sound system.

In short, your car is going to sound like shit after all this gets hooked up, and that brand new head unit and speakers you think are so awesome, are never going to perform how they should because you were sold snake oil.

But this is just the beginning…

Lying about “bass blockers” with every head unit install, using fear to make customers think they’re going to “blow their speakers” if they don’t spend the extra 20-$30 bucks (which is insane btw, those are a $6 item, retail, and take no extra time to install if the guy is wiring up the head unit harness anyway!)

Sales Managers Of The Stores Teach Employees How To Sell Add-On Products That Are Both Unnecessary, And Wrongfully Advised

If people resist believing this BS when they’re inside the store, the sales manager will casually walk by and offer reinforcement.

By reinforcement, I mean saying things like this directly to the customer: “oh yes, you need bass blockers with any new speakers. You know how sometimes when you get in your car and left the radio up to loud, and your speakers will pop when you start your car again? Yep that will blow your speakers, and these bass blockers will stop that surge from happening.”

Now They’re Inadvertently Making Each Customers Sound System Sound Like Shit! (no mid range or bass, depending on which frequency the bass blockers cut out and below)

If that’s not enough, then they try to con people into believing that the “extra power” from an aftermarket head unit, is going to be much more than their stock speakers are used to. So if they don’t want to take advantage of “today’s deal” where you get 4 speakers with your head unit with “free installation” (*just pay for bullshit speaker adapters and mounting rings, since the speakers on special aren’t necessarily the ones that fit your car… but hey, if we can get your to buy $25 plastic rings to mount a 5 1/4 speaker in a 6.5inch hole, fuck it why not!”)

So they’re trying to “help you” avoid blowing your factory speakers, since you’re upgrading your head unit. And keep in mind, “we don’t work on commission,” so you know the advice is solid. (yawn)

Then comes the last ditch effort I talked about briefly above, in order to extract more money out of you, which is a fear based lie about how when you leave the radio on in your car when you shut it off, the next time you start it up, that initial POP when it turns on will blow your speakers. And if you buy these bass blockers, they will stop that from happening.

What Bass Blockers Really Do!

News flash fuckheads… bass blockers block frequencies from 600hz and down typically, they’re not fucking capacitors (meaning they don’t store any energy to eliminate some make-believe “surge” from getting to your speakers)


Why They Sell This Way

Because it works.

Think about it…

  • “we don’t work on commission…”
  • “we’re trying to save you from damaging what you’re about to spend tons of money on…”
  • “for just a few bucks more, you can be protected, and we’ll install it for “free” if you get this weekly special…”

Sounds legit right?

Sure it does. And unsuspecting consumers are non the wiser, and no one is going to notice this stuff that isn’t an audiophile or someone with experience as an audio installer.

Meanwhile, Best Buy is adding anywhere from $30 – $120 bucks to every sale by the time you add all these gizmos up.  But that’s not what really pisses me off, it’s the fact that people are spending their hard earned money, and being lead by idiots that know nothing about audio quality, and customers end up buying GOOD products that will never perform or sound like they’re supposed to…. all so some car audio department can get better monthly “numbers.”

What a fucking rip off…


How Do I Know All This?


Department Numbers Drive The Whole Ecosystem At Best Buy

As someone who worked at Best Buy himself personally, I really got to see the ins and outs of how they operate internally. Most college kids who are into gaming and are savvy to tech, are often drawn to work at Best Buy for the employee discount.

The Reality Is, Most People Working At Best Buy Are College Kids Who Don’t Know Shit About The Department They’ve Been Assigned To

But beyond that, they don’t have much life experience besides what they’re passionate about, and are often put in departments totally unrelated to what they know.

Take me for example… I was good at car audio, but the TV department was under performing. They saw my ability to do well in car audio (because it’s what I knew!!), and moved me to TV’s and home theater.  When I didn’t know how to answer customers questions about some flatscreen, they would prep me on some bullshit line to spew to get them to the next step of the sale.

Why I Was Forced To Go Along With It If I Didn’t Want To Be Out Of A Job While In College

This is when it became abundantly clear that they were doing this with everyone, and ultimately customers were being lead to buy things that were way out of line from what they needed. Yet, there is subtle pressure internally that’s known, and if you don’t perform well, you may not get the hours you desire.

Either than, or people will be moved to terrible departments they hate, until they just quit.

The model is basically, let’s get everything we can out of this cat, until he either gives up or submits and becomes a lifer.


Not Best Buy’s Fault… Or Is It?

My first reaction thinking back on all this, is that it isn’t Best Buy’s fault this goes on, and is probably widely dependent on store to store sales managers and the general manager.

Sales Managers Trying To Meet Quota, Even Though They “Don’t Work On Commission”

I’m sure corporate is aware of all the shenanigans that do go on, but it’s not like they’re banging down the door of their top performing stores to make sure they’re being compliant ya know.

But on the flip-side, what about these hundreds of thousands of customers, driving around with $500 speakers that sound like they bought them from a flea market?

They’ll likely never even know it, and it’s a shame that the entire time they own that car from now on, the music is going to be bass-less.


How You Can Protect Yourself From Wasting Money On Things You Don’t Need When Buying A Car Stereo or Replacing Your Speakers

A lot has changed with the advent of YouTube, and most cars have tutorials online and you can buy everything you need right on Amazon.

Here is a list of head units I recommend that are good and affordable, and here is a list of installation kits that are super cheap if you’re interested in seeing what is involved in putting in your own car stereo.


Should you do a self install?

Most people should not do a self install, it just isn’t worth the hassle. But what you can do, is educate yourself by reading articles like these, and buying your equipment online so you know you’re not getting ripped off.

Then find a local car stereo place in your town that will do the installation for you. It’s usually under $100 dollars, and if you find a good shop, they’ll have all the wiring harness adapters and trim kits you’ll need unless you want to buy your own online.

If you do install it yourself, make sure you use a wiring harness and you can buy it here: amazon link to dash kits

Never cut your factory wiring harness… if you do, it’s a real pain when you go to sell your car if you want to remove your aftermarket stereo, since they don’t give you much money for that upgrade when trading it in.


 

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Join the conversation on Matt's case studies at CleverLeverage.com as he discovers and tests new ways to earn more income, learn alternative investment strategies to net >10%, maintain good health, and turn passions into online businesses.

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