Blogspot vs WordPress: The Better Blogging Platform for Making Money

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How do you know if these reviews of Blogspot VS WordPress are really geared toward making money? Sure you have a bunch of mom bloggers and couponers that say Blogger/Blogspot is great to have a free blog with, but do these bloggers ever make any significant money from their blogs? In my most cases, I’ve found that they don’t. As a full time blogger myself, who earns a full time income blogging, I don’t know of a single blogger whom I respect that makes over six figures that DOESN’T use WordPress. I use it here on my blog, and every successful blogger I know personally uses it too. As with anything, there are always exceptions to the rule. But for the majority of us, it didn’t work for us, and I don’t think it’ll work well for you. I do think a self hosted WordPress blog is the #1 best blogging platform for everyone. It’s cheap at less than $5 bucks a month, and it allows you to run your own blog without the company’s ads on it, lets you make money with your own ads, and you truly own your domain name. Not to mention, it’s what I personally use here on Clever Leverage, and I make thousands of dollars per month with it.


Summary: Use WordPress Over Blogspot/Blogger (always!)

  • Siteground – the best place for beginner bloggers to get fast hosting
  • Bluehost – the best place for beginner bloggers to host their blog if you want good phone support (if you need a lot of hand holding, and like talking on the phone, these guys have native english speaking support techs that will answer every question you have.)

One of the biggest dilemmas that every potential blogger faces is: which platform to use? Most of them are very convenient to start off with in the beginning, but going ahead, getting certain things done can be quite complicated depending on the platform chosen. Every blogger eventually wants to monetize their blogging efforts and not every single blogging platform provides that option. Two of the best blogging platforms that most bloggers use today are Blogspot and WordPress. While making money on these blogging platforms are easy, both of them come with certain advantages and disadvantages.

Blogspot

Blogspot is a subdomain hosted by Google, where users can create blogs using the blog-publishing service called Blogger.

Features

  • With Blogspot, blogging is very easy due to the ease of setting it up. The user can start a blog, if they have a Google account.
  • Since it is backed by Google’s secure platform, the user does not have to worry about securing the blog, managing the server resources or creating backups.
  • The Google Analytics tool helps the user monitor site traffic and conversion. The Search Console feature helps to optimize visibility of the blog and improve search rankings.
  • It comes with a template designer that provides easy customization options and themes to make the blog look attractive.
  • Through a browser interface, HTML changes can be made to the blog posts.

Pros

  • It is one of the easiest blogging platforms and a good platform to try out blogging. By using their Google account, the user can set up the blog and start publishing posts right away.
  • The interface is user-friendly with widgets that can be mastered within a short period of time.
  • The default URL is “username.blogspot.com”. But with simple changes to the domain name server settings, the user can add a custom domain to their blog.
  • The user can change the background, colours, column width and fonts using the template designer.
  • The user can integrate their blog with:
  1. Google AdSense: To add banner advertisements in order to generate revenue.
  2. Google+: To allow users to post comments.
  3. Google Analytics: To monitor traffic to the blog.
  4. Google Search Console: To improve search rankings and optimize blog visibility.

Cons

  • Ownership is a huge issue in Blogspot. The blogger does not own rights to the content. Google owns the right to remove any blog post or delete the blog completely if they feel it violates their terms of service.
  • Although Google is the most popular search engine, Blogspot does not have the right SEO tools that can increase the visibility of the blog.
  • The template designer only provides very limited customizable options.
  • If the user wants to expand the blog, it can be difficult as it provides very limited opportunities to expand.
  • Monetizing the blog is only possible through AdSense.
  • The credibility of Blogspot is under question since there are a lot of spammers on the platform.

WordPress

WordPress is an open source platform that allows the user to create a blog or design a website by partnering with a host like Bluehost or Siteground – hosts recommended by WordPress. With customizable designs that are also compatible with mobile devices, it is one of the best blogger platforms.

Features

  • The user has complete ownership of the website. With basic WordPress knowledge – that can easily picked up by watching a few tutorial videos – running a blog on WordPress is absolutely easy.
  • With the plugins that are available, the user can add or remove features to their website according to their will.
  • The user can get the domain they want, with the help of a partner host.
  • The user has complete control over the look and feel of the blog. The designing and customization option available on WordPress makes it easier to make the blog seem appealing.
  • The backend dashboard has several shortcuts for different sections of the website. This can be used to show or hide items on the admin screen.

Pros

  • It offers many themes and designs under different categories such as hobbies, art, design etc. The user can use the theme that would match the concept of their blog and customize it accordingly.
  • The WordPress platform has an active user forum that provides support to users, as and when required. The users can post their queries or issues on these forums and receive responses immediately.
  • Expanding the blog on WordPress is easy with the tools and features available at the user’s disposal. Even if the user chooses to switch to a different platform, portability is hassle-free and convenient. The user can also port their website to WordPress without causing huge changes by following a few simple steps.
  • There is complete freedom to add affiliate links or run banner ads to make money with the blog.
  • With the vast number of plugins that the platform contains, the user can add (almost) any feature they like to their blog.

Cons

  • Initial costs for starting the blog might be minimal. However to add plugins and for expansion, users would have to shell out money. It can be costly if the user is on a budget.
  • For new bloggers, the platform can be a bit difficult to handle. Basic technical knowledge is required to handle some of the features on WordPress.
  • With multiple plugins owned by third-party developers, there is an issue of authenticity. Thorough understanding of the plugin and its functions would be required before installing.
  • Being an open source platform, the user has to manage everything. The platform undergoes updates from time to time and the blog has to be updated when needed. The security of the blog is also entrusted with the user, and they must find appropriate plugins to secure the blog.

Basic Differences: Blogspot vs WordPress

Here is a list of comparative factors that would help you understand which one would be the best platform to start blogging.

Ownership & Control

Since Blogspot is a Google-owned domain, the ownership of blogs created by the user on this platform lies with Google. The user is only permitted to create and publish blog posts on the platform. If Google chooses to take down a blog post or an entire blog itself based on other user reports, the blog would be taken down without Google having to necessarily notify you. With WordPress, the user can take the assistance of a hosting service provider and create solely user-owned content. Hosting service providers like Bluehost and Siteground are also very easy to install and setup. The blog can be taken down, only if the user decides to do so.

With the very limited tools that Blogspot provides, the user does not have absolute control over every single feature on their blog. The tools allow the user to only perform specific tasks. On the other hand, WordPress gives complete discretion to the user to control their blog. New features can be added and old features can be removed as per the user’s needs. Clearly, WordPress is a better platform in terms of ownership and control.

Security and Support

Blogspot has the advantage of Google’s secure platform. Securing the blog and creating backups is very convenient because of Google’s security. However, with the recent increase in the number of scammers, the security of Blogspot blogs are at stake. In the case of WordPress, the user is responsible for security and backups. But with the plugins that are available on the platform, the users can secure the blogs after installing the right plugin.

Blogger’s support is limited to a user forum and documentation, whereas WordPress has an active community forum to address queries and issues. Any user can post their queries on this forum and get the assistance of other users and developers to help solve their issues.

Design and Appearance

Blogspot’s template designer allows the user to design their blog making use of different themes, but the number of templates available to the user is very limited. The user can change colors and modify layouts of the blog using the built-in tools but users cannot create their own layout. WordPress offers customization with its free and paid themes that can be used to create outstanding blogs. There are themes available under different categories and for every category, there are thousands of options available. Also with the plugins and widgets on WordPress that can be added to the blog, the overall look and feel of the blog can be improved.

Blogspot has poor quality themes. Even with the best content and images added to your post, the final output might look very dull and unappealing. The themes available on WordPress are of high quality and enhance the visual appeal of the blogs you post.

Search Engine Optimization (SEO)

Despite being the most popular search engine, the search engine optimization tools that are available on Blogspot are very less. Although, with Search Console by Google, the user can monitor their search rankings and visibility of their blog, the options to optimize the blog’s visibility is almost zero. WordPress comes with many plugins that can help the blog gain visibility by SEO. A popular one among SEO plugins is SEO by Yoast, which is used by millions of blogs. With WordPress, the user can easily share the content on social media and increase traffic to the blog. Increased traffic can impact the search rankings of the blog.

Interface

The admin interface on Blogspot is hassle-free and easy to navigate. With a couple of trial and errors, mastering the way around working a blog is a lot easier. Although the dashboard of WordPress looks complicated and tedious, it definitely has a better interface than Blogspot. There are multiple settings for each and every feature, but since they can be customized to the needs of the user, it becomes really convenient to use after a period of time.

Domain Name

Blogspot offers users a subdomain that is in the following format: “username” followed by “.blogspot.com”. The user can use any pre-registered domain, if they own any, or buy one from Blogspot. In the case of WordPress, the user gets a free subdomain on WordPress.com. For a unique domain name, the user can register for one either through WordPress, a domain registrar or by registering it through a hosting service provider like Bluehost or Siteground. The domain name would have to be paid for on a monthly or yearly basis. But since the user would have complete ownership, the domain name is worth paying for.

Plugins

Blogspot does not have plugins or widgets. The only thing that Blogspot provides are few simple gadgets. These simple gadgets allow you to add basic features to the blog. WordPress has a wide range of plugins for different add-on features. The user can choose from them to enhance their website or blog. Plugins provide greater functionality to the blog along with advantages of security, speed and maintenance.

Blogspot or WordPress: Which Is the Best Money Making Platform?

Blogspot is a very simple platform that is usually suitable for new bloggers. WordPress with its high-quality open source platform provides the user with many benefits. For a user to monetize their blog, they should be getting adequate traffic to the blog in the first place. The chances of driving a significant amount of traffic to a Blogspot blog is very limited, considering its constraints with SEO and features in general. With social media sharing options and SEO plugins that WordPress provides, there would be a steady increase in traffic to the blog if the user has a good strategy in place.

Monetizing on Blogspot can be done only through AdSense. This is the only feature that users of Blogspot can use to make money. AdSense allows users to add banner advertisements and the blog owner is paid based on click-through rates.

While WordPress users can make use of Adsense as well, unlike Blogspot, WordPress provides several other options to make money. Listed below are just some of the options that are available to a WordPress blogger to make money:

  • By referring products or services of certain brands through affiliate marketing to the blog audience, the user can receive referral commissions.
  • The user can make use of advertising plugins to sell ads. Directly selling these ads on their blogs can bring in more money than using AdSense.
  • The users can also make money by making sponsored posts that promote a brand’s product.
  • Once the user receives fair amount of traffic to the blog, they can also limit the audience and create “members only” posts that would be accessible only to the audience who subscribe to the blog by paying a monthly subscription fee.
  • Users can also publish and sell e-books through WordPress that can be created by simply compiling a group of related posts that have been published on the blog before.
  • Using the e-commerce plugins that are available on WordPress, the users can start selling their own products through the blog. This can be really useful for bloggers who write about hobbies, art, digital graphics or photographs, among other things, can be sold using e-commerce plugins.

It is definitely evident that WordPress has more potential than Blogspot as a blogging platform to make money. While there are costs associated with creating a WordPress blog, if partnered with the right host like Bluehost or SiteGround, the blogger can start reaping a good return on investment in no time. Taking everything into account – from the features available, scalability, security, design and monetization ability, using the self-hosted WordPress platform is more lucrative than using Blogspot.

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