How to Come up with a Good Blog Name?

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If you’ve finally decided to act on your long-brewing plans of starting a blog, congratulations! However, if the first hurdle of choosing your blog name is putting a damper on your adrenaline rush, don’t lose heart. Picking a name for your blog can be the most exciting and possibly one of the most frustrating first steps to take. You can be creative and witty but since your content has to live up to the identity you’ve chosen, it’s important to pick wisely.

You may feel otherwise, but this doesn’t have to be so daunting a task it puts you off the idea of a blog altogether. If you’re having trouble choosing a name, here are some tips to help alleviate the tension.

Finding Your Niche

The first step is to figure out what you are going to write about. Finding a niche should be your top priority because it will help answer all subsequent questions related to the things you need to consider when coming up with a blog name. Is your blog going to be about travel, fashion, popular culture? Think about this carefully before setting out.

Put It on Paper

To figure out what your niche should be, make a list of all your hobbies and interests. Ideally, your niche should be something you enjoy and are passionate about. Picking your niche is important since there’s a greater chance you won’t run out of ideas to blog about. If there are multiple things you enjoy, start by writing down 10 headlines for each of them. The topic for which you can think of headlines the quickest may be the niche you’re looking for.

Once you have picked the niche that works best for you, your blog name should naturally include the keyword related to your niche. At the very least, it should be related to the keyword. For example, if your niche is basketball, you may want to include the word ‘basketball’ or at least related words like ‘dribble’ or ‘slam dunk’ so your audience can make associations immediately.

The Tone of the Blog

Once you’ve figured out your niche, you have to decide what the tone of your blog is going to be. Are you aiming to be informative or casual? Are you going to use slang or keep it formal? These are all factors that should reflect in your blog name. But to know the right tone of your blog, you must first know who you are writing for.

Figuring out Your Target Audience

Knowing and understanding your target audience help you pick an appropriate blog name and tweak your blog posts to appeal to them. When you eliminate the demographic you don’t want to reach, you automatically create a template which best suits your target audience.

If you’re having trouble putting a finger on your target audience, start jotting down adjectives for how you envision your blog. Don’t sweat the details here; pick adjectives off the top of your head. Is it going to be funny, light, easy? Or serious and academic? Create a mood board for your blog by continually jotting down your plans for it and your target audience should become clearer and clearer as you go.

With your target audience in mind, try to pick a name that will speak to them.

Look Elsewhere for Inspiration

There’s no harm in seeing what else is out there. If there’s a blog you admire or enjoy the tone of, you can always pay homage to it without plagiarising. Alternately, if there is a book you enjoyed as a child or a song you think may describe your blog best, you can always use your creativity to incorporate these elements into its name. For example, ‘Karen in Wonderland’ (to keep things simple) could work for a travel blog or a blog about books.

Scoping out the market may just be the trigger you need to get your creative juices flowing. You never know where inspiration may strike you!

Play with Words

There are infinite combinations of words you can work with; don’t be limited by straitjacketed sentences or phrases. Think out of the box and play with words!


If your friends are constantly berating you for turning everything into a good pun, channel that energy into coining a new blog name. After all, a good pun is an accurate indicator of intelligence. No matter how much your friends may cringe, you will elicit a laugh or two. A clever or funny domain name will most definitely resonate with your audience. Try ‘Santa’s Clauses’ or ‘Comma Sense’ for size. These could work for a blog about language or grammar. Another example is ‘Kitchen Fingers’ for a blog about cooking. Now it’s your turn to try one!


An alliteration is a figure of speech where you use the same letter or sound at the beginning of adjacent words. Alliterations are fun, clever and easy to roll off the tongue. They will add a more musical quality to your blog name. A few examples of illiterations are ‘film fanatic’, ‘gardens and greens’ or ‘peculiar parodies’. There are many ways to play with alliteration and the more you try, the better your results will be.

Move Some Words Around

Have you finally picked a name only to find out it’s already been registered by someone else? Don’t give up so easily. See if you can find a way to tweak the name by changing the spelling or dropping an article. Step in Panabee is a helpful website that gives you alternate name suggestions if the one you want is unavailable.

Go the Bilingual Way

If you’re feeling constrained by the idea of using just one language, try spicing up your blog name by giving it a linguistic twist. You can add in some French or Italian words that mean the same thing. A simple Google Translate should help you get started. For example, ‘The Broke Flâneur/Flâneuse’ could work for a blog about enjoying your city on a budget (flâneur/flâneuse is French for a person who wanders about town at leisure, making observations).

Mind Maps

If your mind is too muddled with ideas, try to build a mind map to compartmentalize your thoughts. What words pop into your head when you picture your blog? Expand on all of those words with suitable themes and synonyms. This will clear out your head and give you a clearer idea of the direction you should go in.

Other than that, if you’re out at the supermarket and a great idea pops into your head, make a note of it so you can address it as soon as you get back home. Nothing is more frustrating than having the perfect idea within your reach but not being able to recall it only because you didn’t bother to write it down. Try this mind map tutorial to learn some tricks.

Blog Name Generator

While you’re doing all of this, you can also take the aid of online blog name generators. You may not want to take the exact suggestions the generators throw up, but it could give you a nudge in the right direction. Most online blog name generators will ask you for a keyword and then present you with a list of relevant domain names that are available. Here’s a handy list of available blog name generators that find appropriate names based on the information you feed it.

The Personal Touch

If your blog is going to be about your personal experiences and opinions, your audience has to be able to identify you. You and your name become the face of your blog. In these cases, you can consider using your own name in the domain. If using your real name is not something you’re comfortable with, try using a moniker that can become your identity, like ‘girl’, ‘dancer’ or ‘teacher’.

Be careful to choose a moniker you think will last long. Once you get started, the moniker is likely to stick and become your identity, so avoid using something that may become boring, irrelevant or embarrassing later. Remember, constantly changing your domain name is not an option since it may throw your audience off. Be careful when choosing a moniker.

Final Thoughts

Your blog name will decide its identity. It’s the first thing you present to the world. So make sure it fits your theme, niche and style of writing. Remember, you don’t want to mislead the audience. While picking the right blog name can be frustrating, it’s one of the bigger milestones you have to cross. Once you find your domain name, it will help chalk out a clearer path for your blog.

Here are a few basics to keep in mind before picking a domain name:

  • Keep it simple. Don’t make it too long or convoluted.
  • Pick something people will remember.
  • Ensure it has the right SEO (search engine optimisation) elements.

Now that you have a direction to move in, go find your identity and blog away!

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