Welcome to another edition of infrared sauna expert, your source for saunas, detox andhealth improvement devices. Make sure you’re subscribed to the channel so you can hearthe insider’s question of the week and hit the like button on this video so we knowyou want to see more helpful tips. As always, resources and show notes can be found oninfrared sauna, expert.com or if you’re looking for the approved list of sauna brands,certified saunas.com has all the updated info. Let’s jump into today’s episode with your go-to infrared sauna expert Matt justice.
All right, you guys ready for this The most asked about questions all in one video. The top five mistakes consumers make when buying an infrared sauna. I’ve got variations of each of these five points in their own video. some of them are older. Here’s one that’s going to be put altogether. Mistake number one, consumers make when buying an infrared sauna in 2020 thinking they need anything other than foreign for red. So there’s all this talk about the near infrared. There’s $3,000 tents on us that you can buy, which I think are a complete joke. each of those light bulbs you can buy from home Depot for $10 each. You can order them on Amazon. If you want the premium ones, they’re $25 each. That’s a hundred bucks. You get some cloth and some stick frames to make a tent for another a hundred bucks, that’s 200 bucks.
And you can get a stool from Walmart for about 20 bucks. So you’ve got about 220 bucks. You’re going to spend $3,000 to buy near infrared sauna. First off, the confusion amongst Sonic companies that they are causing by using various marketing hooks. We’ll call them, we’ll keep a class instead of just say they’re flat out lying to you near infrared doesn’t heat you up. The lamps on us, like the Dr. Wilson inspired lamps on us that people are talking about, and they’re two to $3,000, which I’m just harped on guys. It’s the heat from the bulb and the far infrared portion of the wavelength that’s heating you up. If it was just infrared, if it was just, I’m sorry, near infrared and there was no heat from the heat lamp bulb itself, you wouldn’t get us on an experience. And so this is why a lot of the near infrared light bulb saunas, they don’t work unless you put it in, put them in an insulated enclosure.
You’ll do all right. You’ll get an okay sweat, but your whole body’s not going tosweat. You’re not going to get sweat dripping from the backs of your elbows. And thisis what people fail to tell everyone. You have to rotate on that stool like arotisserie. Cause the bulbs are so flipping hot. You can only keep them on one side ofyou for maybe four minutes, maybe five if you’re brave. But anyway, just, you know,the biggest mistake is that seeing all this controversial, you know, marketing hooksor all these controversial marketing hooks in 2020, other Sonic companies will usefear as a way to get you to buy into a full spectrum sauna. There’s one company outthere that says, you know, they have a proprietary, you know, patented way to deliverfar mid and near infrared in this, you know, panel.
They also put near infrared led light arrays behind a grill, and say that you’re going to get near infrared therapy that way and they’re saunas. But they’re, the real disheartening part of that is that they use fear to market them and to get you to overspend when you don’t need to. They’ll say, if you don’t have all three wavelengths, you’re not going to get a complete detox or you’re not going to, you know, get the healing health benefits that you need. So if you look at any other sauna besides ours, and it’s kinda like, that’s never the case. There’s Lowe’s across the street from home Depot, there’s Albertsons and Publix grocery stores. There’s, you know, there’s always examples of seven 11 across the street from a shell or a Citgo or whatever. There’s never any one way to do something normally. And there’s hardly ever only one product that can ever do anyone any good.
So I would say that the number one mistake is buying into charlatans that are trying to convince you that there’s only one brand of sauna that could ever help anybody. You see this in the Facebook groups, you see this in some of the forums. You see this in the dogmatic, like sheeple type of groups and membership forums. and people just buy into this idea and they think that everyone’s trying to be so helpful and it’s really not. So, foreign Fred is, you know, 85%, at least 80 in the, and I’m being very conservative. It’s, it’s the majority of your experience and infrared sauna. So really just focus on foreign for red. Number two, second mistake consumers make when buying an infrared sauna, overspending because XYZ Sonic company says the wood will make or break their sauna experience. Now, if you’re talking about a cheap sauna like M a J and H lifestyles or something that’s really poorly made on Amazon or even some of the ones that they stock at Costco, every now and then, even the dynamic cabinetry isn’t that bad.
build quality is okay. I don’t know where they source the wood from, but as long as you’re talking about top tier saunas, like if you go to the certified sauna list and you’re looking for, you know, a low VOC, low EMF, a higher end sauna, once you get into that, those upper echelons or those, those upper tiers, you know, the type of wood isn’t really going to make your experience any better. It’s not going to help you detox better. It’s not going to help you sweat better. It’s literally going to smell different. and so Sonic companies use this to sabotage the customer buying process like crazy. Some of them will even say, Oh, if you don’t have Poplar, you know, the other woods are toxic and all this stuff. But here’s the kicker. I have one of those. And if you put a VOC meter in it, you’ll see that that sauna with the Poplar reads higher on the VOC meter than one in hemlock.
So it’s, you know, most of this stuff is a fallacy. The people that are telling you this, they didn’t create the company. They’re not out there in the forest cutting down the trees. Hell, they’ve never even seen the warehouse. They’ve never even traveled to the manufacturing facility and seeing the wood before it goes through a planer. They’re just telling you this stuff based on their company culture and the ideas that they had and you know, all these types of things. Hemlock is fine. Basswood is fine, Cedar’s fine, you know, Poplar is fine to me, they’re all fine. I’ve used every single type and the type of wood has never made a difference in my sauna experience. Now in a steam sauna, the Cedar thing being a little bit more mold resistant and stuff like that, that I, I wouldn’t say that that’s a stretch that must be true or that part is true, but people that are chemically sensitive usually stay away from Cedar or any other lumber that emits an oil because it can be agitating to the skin and there’s other companies that have really strong bass woods that I could really not like or don’t care for.
Personally. I think hemlock is easy because the slow, the smell is pleasant. It usually has a low odor if any, and the wood is quality, it’s very strong. It doesn’t splinter and you know, you’ll hear the opposite. Another company will come along and say, Oh, you’ve got to have Cedar or you’re going to get mold in your sauna. Since when does an infrared sauna produce moisture other than what comes out of your skin there. It’s not like you’re throwing water on rocks in this thing. There is no mold and if there was any moisture leftover from your sweat, as soon as you preheat the sauna, it dries it out in the next cycle. So it’s just, there’s so many fallacies about the wood Sonic companies try to use the wood as a selling point and out of all the saunas that have been in the wood has never been a selling point.
It will not make a difference. Maybe back in the day it was, but after you try them all and you realize that that is not going to make or break your Sonic experience. It shouldn’t necessarily be high on the criteria unless you just have a smell preference or you’re looking for something specific to match, you know, whatever. I don’t know. So my thoughts on the, on the wound point number three, top, top mistake or third mistake that consumers make when buying an infrared sauna believing EMF reports from companies. If you read the fine print on a lot of these, you will see that they take a heat. I sound like a broken record. I say this so many times, these people, these companies, these marketing sectors of these sauna brands or Sonic companies are literally taking the sauna apart. They’re taking a single heater held up by a rope, shipping it to a lab somewhere else in another state, having it tested so they can take fancy pictures and have documented measurements by third party.
You know, this whole third party EMF, EMF testing thing is a complete joke. It’s absolutely ridiculous. Let me explain this to you in a really simple to why as soon as you alter the native environment of the sauna, right And when I say alter, I mean are you going to take the sauna apart when you use it When you get it in your house and you set it up, are you going to take a heater out You’re going to test that heater and then say, Oh, it’s good for EMS, or are you going to use it fully assembled So why would you want third party EMF testing done on your sauna with it disassembled in some fashion Or why would you only want part of it tested instead of the whole thing So there’s two. There’s two problems with this. I’ll just make it short and sweet.
First problem is if you take a heater out, you send it to a lab, you’re only getting measurements on that one heater. There’s most likely seven to eight heaters in your sauna. So whatever measurements are on that heater, multiply that time, seven or eight, then you’re still going to start to come up with some real numbers. Most likely when you talk about electric fields and body voltage, that is second thing is there’s other EMF sources in your sauna other than the single heater that they took out and shipped to a lab. You’ve got the wiring in the wall. So you’ve got the control panel, you’ve got the electronics and the accessories on the roof. You get the power supply underneath your butt that it has the S, the unshielded or shielded. It depends if you’re dealing with a good company or not. cable, the supply line cable coming in underneath you.
And so all of these, these things inside the cabin are really, gonna make or break the EMF testing. So if you’re relying on third party EMF testing from sauna companies with these fancy little reports, you’re not gonna get that. So point number four, fourth most popular mistake consumers make when buying an infrared sauna. Not understanding that the word or term E M F is plural. What does EMF stand for EMF stands for electro magnetic fields. Does that sound like one thing to you If it does is to, it’s two things. Electric fields and magnetic fields give you electro magnetic fields. So you measure electric fields in volts per meter. Typically you measure magnetic fields usually in milligauss. And so Sonic companies will say, you know, one of the ways that you can tell is if they have on their website, cell phones give off, you know, an EMF level of six, our sauna is less than two cell phones give off RF radiation, which isn’t even included in electromagnetic fields.
And you’re testing two completely different things. In an infrared sauna, you’re looking for electric fields in volts per meter and you’re looking for magnetic fields in milligauss. And so most of the time people will just show you on a Gauss meter with the but the, the electric fields go completely there. They’re left unchecked. And the way that you can double check this is to take body voltage measurements like I do for all the saunas on the certified sauna list. An example of this would be if you go to certified saunas.com and just look down the list at any brand and look for the live testing link, it’ll take you to YouTube. You’ll see all the equipment that’s being used. That’s how an EMF test should be done. And the reason why there’s different meters for different things is EMF means more than one thing. So the biggest mistake that consumers make when buying an infrared sauna is buying into this idea that, Oh, the Sonic company has a gas meter.
It must be low EMF because they just showed it to me, not the case. You should be checking for more than one thing. You should have a clear understanding that EMF means more than one thing. So point number five, the fifth mistake that consumers make when buying an infrared sauna, buying into concepts, reviews and opinions from slick salespeople who have never used the products you’re comparing. This is probably the biggest one because this is what causes me to have to answer so many questions and do so many comparisons and it’s the same stuff over and over and over. And a lot of the times now I refuse to do it because here’s why. A sauna company will hire a sales staff or somebody to do phone sales for them. That person may not even own one of the saunas of, of, of the brand, of the company that they work for.
Think about that. You have someone here that’s advising you on a $5,000 we’re just there. They’re less than that and more than that depends on what you buy, but let’s just say middle of the road, $5,000 purchase decision, but they don’t personally own the model that you’re interested in or the brand that you’re interested in or the brand of the company that they work for. Think about how ridiculous that is. Can you imagine talking to them and saying, you know, Oh, what about this feature and what about that feature And they’re going to sit there and they’re going to tell you and you can’t see them on the other end of the phone. They were flipping through the brochure because they don’t know what it looks like cause they don’t have one in their house or they’ve never used one or to make matters worse, here’s their, here’s what I really don’t like.
Here’s what really irks me. A sauna company will get an email from a customer. They’re saying, Hey, I saw Matt’s videos. He recommends this sauna, but I’m still interested in yours. Totally fine. You should do your due diligence. Always. They’ll come back with some big long response, Oh, well, you know, Matt, this or Matt that or this sauna brand that you’re comparing this or that. I don’t really care what they say about me. It’s the, the key part is they will tell you all the reasons that the one, the brand that you’re comparing is terrible and why you should buy theirs yet. If you sat down with them and you said so, when was the last time you were in that brand that you say not to buy, that you say is so bad They would say something like, Whoa, dude, what do you mean
I’ve never used that one, but wait a minute. You just told me that you advise me on this $5,000 purchase decision that I should buy yours and that that brand was terrible, but you’ve never been in it. Well, how do you have this data How do you have this opinion How do you have these experiences Oh, well, you know, you can just tell from the sales material and you know, research, look at reviews and customers and no, seriously, this is what the sauna people are doing. This is what the salespeople at Sonic companies are doing. And so how it trickles back to me is the sauna company will type all this up in an email and then the customer will send it to me and say, Hey Matt, what do you think of this This sounds funny. Or how much of this is really true or whatever.
And then it’s really easy for me because I’ve been in both of them, I’ve been in the brands, most all of the brands except for like two or three. And it’s super simple for me because as soon as I read a bullet point, I’m like, well, you know, when I was in this one it felt like this and that’s wrong. This is wrong. What are you really looking for Let’s go back to what’s important to you. What’s your criteria Okay, that makes sense. This model is the best choice for you. Forget about the propaganda from the brands. So it’s a, it’s a, what I’m getting at is the same. It’s the same mistake that people make when they send in a comparison to me. They’re asking me to compare a couple, two or three different brands of saunas based on some guy’s video on YouTube.
Right He’s testing this on it and promoting it, showing you how good it is. He even has a little EMF meter that he waves around that even though that it’s, you know, 30 or $40 from Amazon, we don’t base $5,000 purchase decisions utilizing a $40 meter. Right. It’s just not accurate. It’s not professional, it’s not whatever, but the dead giveaway with all this stuff is that these people are in clothes. Yeah. Let me say that again. The people in the videos that customers are sending me, asking me to compare. It’s like a complete waste of my time. And if you saw the, you know, if you saw the trees or the forest through the trees, however they say it, you would know right away that we’re, we’re wasting time doing comparisons with people that are creating opinions when they don’t even own the product. So you guys, consumers, you are wasting your time buying into influencers, opinions, buying into, you know, a bloggers review or you know, I don’t know.
I don’t know how these people do this. I guess they travel around or fly around to factories and stuff and set up camera equipment and take pictures and videos inside the showroom of the sauna company that makes the saunas cause they damn sure don’t have them in their home. They’re never sweating, they’re never using them. They don’t have a room full of saunas. Like if you look at real Sonic comparison videos or if you look at some of the Q and a videos that I do every single week when we do those in the sauna room, I mean there is shit everywhere. There’s saunas have taken apart because there’s too many saunas to fit in the room yet we’ve got to do a Q and a video to show you guys like what the difference is in the parts that are inside the guts of the sauna.
When you take it apart, there’s multiple brands in the room. If you guys have a question, I don’t have to tell you my opinion. If you want an EMF measurement or you want to see like if you think third party EMF reports are bogus and you want to see or know what the Milgauss measurement or what the true EMF levels are, I don’t have to tell you what they are. We’ll just walk into the other room, turn on the camera, turn the song on, whichever brand you want, take the measurement and show it to you. There is no reason for all of this. Two and three hour and people wasting two and three months or five or six months even trying to figure out which sauna to buy because so-and-so on a Facebook group has an opinion and says that XYZ brand is the only brand that could ever do any good for you.
That is so ridiculous because that person who’s putting out all this material that’s causing all this confusion, that’s stopping you from getting a piece of health equipment now because you’ll never get this time back that you’re wasting. That person has never even used the products or the brands that they’re telling you that are bad. Nine times out of 10, there’s very, very rare times where somebody bought one brand and it was bad and they bought something else and they could tell how much better it was. Now that would be a valid review. But for these sauna salespeople that work at the Sonic companies for the, you know, sauna, puppeteers, I don’t know what else to call them, but the, you know, the sauna dealers, I guess you could say that, that sell other people’s products, they’re coming up with this stuff. They themselves.
They don’t have a test facility. They’ve never used Joe Schmoe’s sauna brand yet you want to spend five grand and they’re going to tell you not to buy it. Maybe that was the best choice for you. Maybe it wasn’t. I don’t know. They’re not using the right criteria and it’s a huge mistake just to buy into those concepts from people who don’t even own or use the products that you want to purchase or compare. Hope that makes sense. These are the top five mistakes that I see consumers making when trying to buy an infrared sauna. Hopefully these videos are helpful. If I miss something or you’d like to see something in tomorrow’s video, let me know in the comments. Have a great day, guys. We’ll see you in tomorrow’s review.