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Blogs or websites made up of content entries made by one or more writers over time, are generally based on a theme and a specific field in order to narrow down the scope of what is being discussed. Upon gaining popularity, blogs can act as forums where people get educated, discuss differing opinions and create new ideas and approaches in the process. The dissemination of knowledge in an organized manner through sources that can be held accountable is always beneficial over time and blogs can serve as an instrument to achieve just that.
But, as is the case with anything popular, you must have a clear-cut aim backed with a specific approach to blog development that will assure you success. Otherwise, blogs often become burdening and hardly amount to any reach or leverage. For this not to happen with your blog, it is critical that you review these steps and make sure you have most of them covered when you decide on opening a blog of your own.
Before you post all your content on a blog, make sure you have a vision in mind — something that brings everything on your website together. These are generally based on specific fields like travel, food or even cryptocurrencies. Also, determine the approach or perspective that the blog is providing. The reason behind this being the first step is that your vision could be reflected in several aspects including the name of the domain and the blog itself.
Once you have this broad idea of where you are going, you can start accommodating different writing styles and content curation strategies to approach a specific audience. This is the way in which you can make a strong entry when you decide to launch your blog. Otherwise, with the sheer number of blogs everywhere, it becomes extremely challenging to set yourself apart right from the outset.
The next step after the vision is to create a budget. You might think this feels like you’re starting a full-fledged business, but a good blog needs to be promoted well. A budget is important for several functions such as determining the domain hosting charges that are acceptable, along with other costs to promote the blog to specific audiences. Domains are available between $5 and $15, sometimes even as low as $2.99.
One such cost would be the amount of money you spend on marketing. The organic reach of a blog can be determined through several measures including your own networks and the keywords used, but certain leveraging activities in specific audiences will help your blog get posted everywhere it is supposed to be. This will attract a greater number of people and your blog will start getting noticed. This expenditure, if determined at the start, will be highly lucrative.
Another similar determinant would have to do with your content development strategy — one that will give a price value to the content development that you will undertake unless you are going to be the only contributor on your blog. Therefore, in order to determine these aspects of the blog, it is better to come up with a budget at the start instead of having to fit these things in once the blog is up and running.
There is no marker that determines the scale of your blog’s topic. The topic can be as broad as international sports or as narrow as upcoming cryptocurrencies. It could be just about anything. It will work if it is leveraged strategically and if it has a progression of content that is loosely based on one or few of these blog types.
These blogs are for those people who often look at reviews of things like food, restaurants, movies and TV shows, and so on. If you have been an established chef or a film director, your insights might be appreciated and this might make for good grounds to open up a blog.
These blogs are for those people who are looking to try something new or need a step-wise guide to something. It can range from something like DIY tie-making to assembling a computer by yourself. The blog would be made of articles that deal with different ways of making something or performing a specific skill. It would contribution from experts in a specific field.
These are blogs that are related to a specific issue or something that deals with current situations. It generally involves an expert reflecting on certain topics that are highly relatable due to current situations. An editorial blog that is run by an ex-president that addresses social issues might be highly appreciated. A blog by an ex-principal discussing pedagogical styles and learning styles might also attract a lot of attention and discussion. Such blogs generally involve experts of a specific field who are willing to write about current issues and often involve inflammatory topics of discussion.
Certain blogs are designed as descriptions of personal life events or anecdotes that people deem worth sharing. It would require a strong writing style that is both gripping as well as thought-provoking for it to actually take off. It might be one of the more difficult types of blogs owing to the lack of expertise. But, it is one of the more common ways in which bloggers begin gaining experience when it comes to writing. They might not be the most successful but they might teach you a lot!
These are those types of blogs that discuss anything and everything related to a popular topic or thing. These are the types of blogs where differing theories of movies and television shows are discussed, or where fans express themselves in relation to their favorite sports teams and their performances. These are also very common and are found in just about every field that is popular with the masses.
Figuring out the type of blog along with the broad idea of the blog will form the backbone of your content strategy and how you go around looking for more topics to write on.
If you have gone through the previous steps, you are now in a position to get online and start making some moves. The first thing you would want to do is pick a domain name and a hosting service that is not too expensive and allows you the freedom to make your blog feel your own.
The process of starting a blog in this respect is very easy these days. It used to be much more difficult but hosting platforms these days do all the things that are necessary while making the process very user-friendly and universally understandable. Make sure you are not being looted for money and be smart about picking your domain name. The rest of the details are straightforward and will not require any additional explanation. Namecheap is one of the best domain registrars in the market while Bluehost and Siteground take the cake for being two of the most bang-for-buck hosting services out there (recommended by WordPress themselves).
The next big step, once your domain is registered and running, is to determine how you want your blog to look and feel. This thematic structure of your blog often plays an important role in making readers come back to read more. It also attracts first-time readers and makes the content more attractive looking. Everyone has their own style and preferences, which is why it is important that you have something on your blog that sets you apart. Minimalism is the word on everybody’s mind these days and finding that optimization between design and content might be the formula to your blog’s success.
Once your blog has been running for some time, you will start understanding the different ways in which you can leverage your blog. One of the most important ways is to optimize the blog based on keywords that are highly popular on search engines. These must be related to your topic and must have a high search volume.
As the blog develops and begins to pick up steam, you will have to find ways of curating content while maintaining standards. As you start finding writers to contribute to the content, make sure you have strong guidelines to writing style, tone as well as research style. This will make sure that your blog consistently puts up content that is well-researched and relatable while maintaining a style that is specific to your blog.
Finally, as you have most aspects of your blog under control, the last step you must have complete control over is your blog leveraging strategy. Once again, it is always better to assess these aspects right at the start of your blog so you can make the most of every day that it is running. These strategies might not be necessary in some cases. If Gordon Ramsay, for example, started a cooking blog, he might not even need a leveraging strategy. But for most blogs that are starting off, it is better to get a grasp of how you will be approaching the prospect of attracting readers to your website.
As was just discussed, the impact that keywords can make is immense. Search engines are platforms that direct most users to where they want to go. Search results for just about anything are dependant on keywords, the quality of your website and content, among a whole host of other factors. If your blog has the right phrases and keywords, it is highly likely that it will pop up in the first few search results when someone looks for something related to those keywords. This can attract a massive amount of traffic and provide some amazing leverage to your blog. Not only this, it also helps filter an audience for you. Therefore, do a small inquiry about most used keywords in your field and try using those for a few articles to attract readers to your blog.
Plugins are another medium of leveraging your blog. Social media plugins are just about everywhere now and will be important for you too. They should be visible and placed such that users can share articles they like with ease. Once the reader is on the blog, it is your job to determine the best way to engage with him and make them share your article with others. A single share would go to a friend list that could potentially be viewed by thousands of people.
Social media plugins are just the tip of the iceberg. Plugins can quite literally transform your website from just a blog to one that accepts bookings, has a shop, gives you analytical insights, etc. Therefore, make sure your plugins are in place and you encourage readers to share your content.
Finally, maintaining the standard of content and coming up with content that is relatable in different ways is that aim of content curation. Even aspects of the audience like the age group might affect that ideal style of your writing. Content should be based on current topics, relatable to large masses while also possessing a strong number of keywords that will make it visible when people are looking for similar things on search engines. Once these aspects of your content are under control, there is hardly anything stopping you from running a successful blog.
Starting a blog does not require extreme amounts of hard work, it requires smart work. None of these steps takes too long to cover, and once the first few are checked off, the rest happen on-the-go. If you invest some thought in creating a blueprint of the blog, the likelihood of it exploding while following a theme and providing you with satisfaction is higher. Therefore, try following these steps when you start your own blog. Who knows, you might never stop writing after that!