Wix vs WordPress – Which Is Better for Blogging and Business Websites

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Often while building websites, there can be a lot of confusion about the platform to choose. Among the several options available, Wix and WordPress are the most commonly used. Although Wix and WordPress have their own pros and cons, it is necessary to find the right platform that would be ideal for a website or to create a blog. Based on certain factors listed below, both Wix and WordPress have been compared to help business owners and bloggers find the right website platform to promote their business.

Ease of Use

Wix is one of the easiest website builders. Its drag and drop feature helps the user add content wherever they want to, by simply moving it around. Wix is convenient for those who are looking to build a website without getting too much into the technical side of website building. On the other hand, WordPress requires a lot of technical knowledge to build a website. The placement of the content is dependent on the template used by the user. Basics of coding and creating plugins would be required to build a website. If you lack technical knowledge, it can be difficult to use. However, it is easy to install it and create a basic website. Also, it is easier to manage the website later on.

Verdict: Wix is definitely the most user-friendly platform. But WordPress makes building bigger websites a lot easier. Although technical knowledge is required, with simple tutorial videos WordPress websites can be built.

Flexibility

WordPress is an open source platform, meaning that their codes can be modified or altered by the users to suit their needs. Wix, on the other hand, is not an open source platform and therefore only the private website development teams can produce tools to build the website. Although Wix gives the user complete creative freedom, it can be very difficult to add non-Wix widgets and in some cases, it might not be possible as well. In WordPress, there are options for as much customization as you’d like, unlike in the case of Wix. Also, with the plugins on WordPress, you can add more tools to your website.

Verdict: WordPress is definitely a better platform in terms of flexibility. With customizable features, it can help the user build a good website. Wix, although providing creative freedom, is still limited in terms of flexibility.

User Support

Besides having 24 /7 email and telephone support, Wix also has a comprehensive library of user guides and manuals that the users can access. The 24/7 user support ensures that any queries or issues that the users have with the platform are quickly addressed. Since WordPress has a large number of users, it has a very active community forum for discussions. However, there are chances that the user’s queries might not be answered at all. With many questions being posted on the forum every day, certain queries might be overlooked by other users. This can get a little frustrating.

Verdict: WordPress definitely has a better user support. But most common concerns and queries have already been posted on these forums, hence finding solutions to the user’s problems can be made easy even without having to post a question.

Site Maintenance

Being a closed platform, the security and performance updates on Wix are managed by its team. The user does not have to worry about any updates as it is done in the background without causing any conflict. WordPress, on the other hand, requires the user’s involvement in the maintenance of the platform. WordPress constantly updates its platform, themes and plugins. Users get notifications about the updates or any plugins that need to be added. The user has to constantly be on guard about the updates so that the website is functioning properly without any issues.

Verdict: Although Wix manages the updates on behalf of the user, WordPress has to be updated manually. This also means that the user is made aware of every single ongoing maintenance or plugin that happens. This could help the user understand the functioning of certain tools better.

Pricing and Costs

The premium plans of Wix range between $4.50 and $24.50 per month. The number of tools available to use depends on the plan – the higher the premium, more tools the user gets. If the user opts for an annual plan, Wix gives the user a free domain for the first year. The ongoing costs could be anywhere between $54 to $294 a year depending upon the plan. The plan includes the drag and drop user interface, over 500 design templates and user support. On WordPress, the users have to pay for their hosting service. On average, it would cost $7 per month depending on the hosting service. Bluehost and Siteground are the most popular hosting services, recommended by WordPress themselves. The user might also have to pay for a theme – if it is a premium theme ($30-$80), for plugins ($15-$50) and also for the purchase of a domain name ($10-$15). The average annual cost would range between $139 to $200 and above.

Verdict: Although initially, Wix might seem like an inexpensive platform, if planned well and if the resources of the platform are used correctly, WordPress can be a lot more economical.

Design and Layout

On Wix, the user has over 500 pre-made templates to choose from. These templates are divided into categories like art, business, e-commerce, hobbies, etc. The designs are completely responsive and written in HTML5. With the in-built tools and the drag and drop feature, the user can customize their site design, manage the content and shuffle items around based on their likes. However, if a particular template is chosen, it cannot be changed forever. Similarly, WordPress has many free and paid themes to choose from. The free themes come with limited features, whereas the paid themes offer more premium features and the added benefit of premium support options.

Verdict: WordPress definitely is a better option in terms of design with the themes it offers. Although Wix has many interesting templates to choose from, it cannot be changed later like in the case of WordPress.

Plugins and Apps

Plugins and apps are third party softwares that can be added to websites for additional features. Wix only makes use of apps. It has more than 200 apps that provide features like contact forms, galleries, ability to add comments, etc. Most of the apps are usually free, with certain apps that can be added by making monthly payments. Plugins are the software tools used on WordPress. Most of them are third party created. There are over 38,000 plugins available. WordPress plugins do some of the most basic plugin functions, like what’s available with Wix, but what really sets WordPress apart is the variety of plugins available in the WordPress repository. They can perform functions like creating a table of contents for your blog posts from your heading tags to optimizing the speed of your site by minimizing file sizes and delaying the loading of content below the fold. The things some WordPress plugins can do will astound you, so it’s best if you take it for a spin and see the things it can do for yourself!

Verdict: The number of plugins on WordPress is not only more than the number of Wix apps, but they also offer much more advanced functionality that is not available on Wix apps. This makes it easier for users to add any number of features they require to their website.

E-Commerce

Selling products online is a feature that most businesses look for on their website. Wix enables users to sell products using e-commerce offers in their premium plans. WixStores, the e-commerce platform of Wix, accepts payments made using PayPal or Authorize.net. Wix also allows the user to add the e-commerce feature using third-party apps, but most of them are expensive. WordPress offers a variety of plugins that can be used to add the e-commerce feature to the website. Some of the plugins come with additional plugins that can be used to add the desired payment gateway. Also, the e-commerce plugins come with different themes designed to match the website.

Verdict: With the numerous plugins and multiple payment gateway options that WordPress offers, it is undoubtedly the best platform for businesses to create their website.

Hosting Specs

Hosting is already included in Wix, unlike in the case of WordPress. This would mean that the user can take care of the website building themselves with the assistance of the Wix support system. WordPress needs to be hosted on one of the various hosting options available in the market, the most popular ones being Bluehost and SiteGround – hosts they’ve been recommending for years now. This is the reason WordPress is called a “self-hosted” solution. The efficiency of the website would depend on the host that the user chooses to partner with.

Verdict: Wix might seem like a convenient option since it comes with hosting included. But having a partner host has its own benefits such as the ability to control how your content is delivered, not having your information stored on Wix servers and customer support for any issues that you might face, to name a few. WordPress is a sure winner in these aspects!

Blogging

Wix makes it easier and convenient for users to start a blog. While it is ideal for new users, it does not help in the long run. The WordPress platform, on the other hand, is compared to other content management systems like Joomla and Magento. However, WordPress is a very simple blogging tool. Its backend blogging dashboard is easy to navigate and use. Uploading or adding blog posts are convenient and easy. Even the interface is user-friendly and can be mastered within the first few attempts of publishing blog posts.

Verdict: WordPress is, hands down, the unbeaten platform for blogging. It has continued to remain number one for years and will continue to do so for years to come. Wix comes with several limitations which doesn’t make it the ideal platform for blogging.

Search Engine Optimization

Search engine optimization (SEO) is definitely an important consideration to make when building your website. Optimizing your website’s pages helps your website get ranked in the search results of popular search engines like Google, Bing or Yahoo!. WordPress comes with a “cleaner code out of the box”, which the Google bots use to navigate through a website and judge for authenticity and authoritativeness. On the other hand, optimization on Wix can be slightly complicated. The user would have to make use of several SEO hacks and might still find that they’re falling short because of the lack of on-page optimization options, which is becoming more and more important in the eyes of search engines by the day. Although ranking in the top 10 is possible, it is a tedious task.

Verdict: SEO is definitely possible on Wix, but would require additional time and effort. On WordPress, SEO can be done efficiently through their own platform, as well as, the gamut of plugins available in the WordPress repository. But a thorough understanding of how SEO functions is necessary to get ranked in the results of popular search engines.

Site Building

Wix is surely a lot more accommodating in the beginning while building a website. But, the advanced functionalities and features on WordPress, would help a user build upon an already existing website without having to look for better platforms in the future. Although it is a learning curve with WordPress, the features that it provides come in very handy as the user progress with developing the website.

Verdict: Wix has limitations when it comes to advanced features. This can be very frustrating if the user decides to expand and upgrade to a bigger website. WordPress is usually preferable for building a website as it comes with features that can be added on, as and when the website requires expansion.

Content Management

As mentioned earlier, WordPress is compared to some of the best content management systems. The visual and text editor helps the user control the content that would be published on the website. The visual editor helps to edit and manage the visual content, while simultaneously working on the text editor. Users can also customize their HTML and CSS code, if they’re familiar with the two languages. With Wix’ drag and drop feature, it is easy to manage content. The content manager (called Blog Manager) on Wix is similar to that of WordPress, but the limitations are very high and only suitable for new bloggers.

Verdict: If a good content management system is necessary for the user’s website, the best option is WordPress. Posting and updating content with its backend tool is highly convenient. Wix is convenient, but comes with limitations.

Based on the above criteria, it can be surmised that WordPress has several benefits when compared to Wix. Wix is ideal only for beginners and cannot be of help in the long run. With the multiple features that WordPress provides, a user can build a powerful website. Although it might seem costly to begin with, over time the website can be converted to a fully functional website without any hassles. With partner hosting (like Bluehost or SiteGround), the experience of building a website only becomes a lot easier. For any blogger or business, looking to start a website from the bottom, WordPress is undoubtedly the best platform to use.

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  1. WIX: cannot work offline, do not work with third party CMSes, cannot change sites’s code in IDE, can only design one website per subscription, cannot start from scratch, cannot use any other hosting server except the wix’s.

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